London is one of the world’s most iconic capital cities, with a long history in business, finance, politics and culture. It’s home to major institutions, global companies and one of the busiest urban economies in the world.
People choose different parts of London for very different reasons. Central areas such as Westminster, the City and the South Bank attract professionals who want to live close to work and transport. East London districts like Stratford and Canary Wharf have seen major regeneration, bringing large apartment developments and new riverside neighbourhoods.
Further out, areas across North and South London offer a mix of Victorian terraces, converted flats and suburban family homes. Boroughs such as Camden, Islington, Barnet and Bromley attract buyers looking for character housing, schools and easier commuting into central London.
Across Greater London the housing stock varies widely, which means property sales can behave very differently depending on the area and the type of home involved.